5 WhatsApp Broadcast Templates Every Indian Business Should Use
The difference between a WhatsApp message that fills your inbox with replies and one that gets ignored comes down to structure. These five templates have consistently delivered results across Indian business categories.
Most business owners treat WhatsApp the same way they treat SMS — a one-line announcement and a hope that someone replies. That rarely works. The messages that get results follow a predictable structure: a personalised hook, a clear benefit, and a single low-friction action for the customer to take. Here are five templates proven to work across Indian industries.
1. The Win-Back Message
Best for customers who have not purchased in 60+ days.
"Hi [Name]! We haven't seen you in a while and we miss you. This week we have a special just for old friends — [Offer]. Reply to book or know more. We'd love to see you again!"
2. New Arrival or Offer Announcement
Best for product launches or seasonal offers.
"[Name], our new [product/collection] just arrived! [1-line benefit]. Click here to see: [link] — or reply YES and we will share photos."
3. Appointment or Service Reminder
Reduces no-shows by up to 40%.
"Hi [Name], just a friendly reminder about your [service] appointment on [date] at [time]. Reply CONFIRM to keep it or CHANGE to reschedule. See you soon!"
4. Festival Greeting With Offer
Works best when sent 2–3 days before the festival, not on the day.
"Wishing you and your family a joyful [Festival Name]! To celebrate, we're offering [Offer] for the next 48 hours. Reply or visit us to avail."
5. Thank You + Repeat Nudge
Send 7 days after a purchase.
"[Name], thank you for your recent purchase! We hope you're loving [product]. When you're ready to restock or try something new, just reply here and we'll take care of you."
These templates are a starting point — adjust the tone to match your brand and your customer's language preference. In Liliya, you can personalise each message with the customer's name and last purchase details before sending.
