WhatsApp Business API Pricing - Plans for Every Indian Business
Whether you're a solo entrepreneur or a growing e-commerce team, Liliya's WhatsApp Business API plans include everything you need - no setup fee, no hidden charges.
DIY - DO IT YOURSELF
₹2000
/month
- ♾️ Broadcast
- ♾️ Templates
- ♾️ Inbox
- ♾️ Contacts
- ♾️ Labels
- ♾️ Canned message
- ♾️ Team Members
- ♾️ Roles & Permissions
GROWTH
₹3000
/month
- ♾️ All Features from DO IT YOURSELF PLAN
- ♾️ Chatbot / Workflow
- ♾️ Automation - Shopify/IndiaMart/other
DFU -DONE FOR YOU
₹4000
/month
- ♾️ All Features from DO IT YOURSELF PLAN
- ♾️ Chatbot / Workflow
- We will run your All Broadcast/Template & all setup.
Enterprise
₹10000
/month
- ♾️ All Features from DO IT YOURSELF PLAN
- ♾️ Chatbot / Workflow
- We will run your All Broadcast/Template & all setup.
- ♾️ Custom Software API Support
- 👥 Up to 10 User Accounts Included
How WhatsApp Business Pricing Works
WhatsApp for business pricing has two separate layers, and most confusion comes from mixing them up. Your total cost is a platform subscription (the software you use to send and manage messages) plus Meta's messaging fees (what WhatsApp charges to deliver them). Liliya is the platform layer; Meta's fees are passed through to you at cost.
What Meta charges
Since mid-2025 Meta bills WhatsApp on a per-message basis, and the rate is set by the recipient's country code, not where your business is. Messages fall into categories — marketing, utility, authentication, and service — each priced differently. For India, marketing messages run roughly ₹0.80–0.90 each as of early 2026, utility and authentication messages cost considerably less, and service replies sent inside the 24-hour customer window are currently free. Meta updates this rate card periodically, so treat these as indicative and check Meta's current pricing before you budget. These fees apply no matter which WhatsApp Business API provider you choose.
What Liliya charges
One flat monthly fee per plan — ₹2,000 to ₹10,000 — covering the whole platform: bulk broadcasts, the no-code chatbot, the shared team inbox, CRM, and integrations. There is no per-user seat charge and no markup added on top of Meta's message fees. This differs from tools that bill per agent or per message — see the Liliya vs Wati comparison for how a flat plan compares with per-seat pricing as a team grows. There is no setup fee, no contract, and a 7-day free trial on paid plans.
WhatsApp Business Pricing FAQs
Is WhatsApp Business free?
The WhatsApp Business app you download on a phone is free. The WhatsApp Business API — which powers bulk broadcasts, chatbot automation, and multi-agent team inboxes — is not free: you pay a platform like Liliya a subscription, plus Meta's per-message fees. Liliya's plans start at ₹2,000/month with no setup fee.
How much does the WhatsApp Business API cost in India?
There are two parts. First, Meta's messaging fees are billed per message and set by the recipient's country: for India, marketing messages are roughly ₹0.80–0.90 each as of early 2026, while utility and authentication messages cost much less and many service replies inside the 24-hour customer window are free. Second, a platform subscription: Liliya charges a flat ₹2,000 to ₹10,000/month depending on plan, with unlimited team members and unlimited broadcasts. Meta revises its rates periodically, so check Meta's current rate card for exact figures.
Does Liliya add a markup on Meta's message fees?
No. You pay Meta's conversation and message charges at cost. Liliya's subscription covers the software — broadcasts, the no-code chatbot, the team inbox, CRM, and integrations. Some providers add a per-message markup or charge per user seat; Liliya's fee is flat per plan regardless of team size.
What is the difference between the free WhatsApp Business app and paid API pricing?
The free app suits one person replying manually from a single phone. The API is for teams: multiple agents on one number, bulk broadcasts to opted-in contacts, chatbot automation, and CRM or e-commerce integrations. API access requires a platform subscription (from ₹2,000/month with Liliya) plus Meta's per-message fees.
Are there setup fees or long-term contracts?
Liliya has no setup fee and no lock-in contract. Plans are billed monthly or annually, and annual billing includes two months free. A 7-day free trial is available on paid plans.
