WhatsApp Business API for Indian Businesses
Liliya is a WhatsApp Business API platform built for Indian businesses — get official API access, send bulk broadcasts, automate replies with a no-code chatbot, and manage every conversation from one shared team inbox. No developer required, and your number can be live in about 10 minutes.
Official WhatsApp Business API Access, Made Simple
The WhatsApp Business API is Meta's official messaging platform for businesses, built on Facebook's infrastructure — but getting a WhatsApp business API account directly usually means dealing with a developer, a tech partner, and a fair amount of setup. Liliya acts as your WhatsApp business API provider: we handle the API whatsapp business account setup, verification, and configuration, and connect your existing business number with guided support. You get full platform access without writing a single line of code.
Broadcast, Chatbot, and Inbox — In One Place
Send bulk broadcast messages to your entire contact list using approved templates, and set up a no-code WhatsApp Business API chatbot to auto-reply, qualify leads, and run workflows around the clock. Every conversation, whether it starts from a broadcast, a chatbot flow, or a customer message, lands in one shared team inbox with labels, canned responses, and role-based access so your whole team stays organised.
Connects With the Tools You Already Use
Liliya integrates with Shopify, IndiaMart, Facebook, Instagram, and Google Sheets, so leads and orders flow straight into your WhatsApp inbox instead of sitting in a separate dashboard. IndiaMart leads in particular can be automated end-to-end — from first enquiry to a WhatsApp conversation — without manual follow-up.
Send OTPs and Login Codes Over WhatsApp
WhatsApp OTP delivery is part of the same official Business Platform Liliya connects you to. Using Meta's approved authentication message template, you can send one-time passwords, login codes, and 2FA prompts to a customer's WhatsApp instead of SMS — they arrive faster, on a channel people actually check, with a one-tap copy button and zero-tap auto-fill on supported Android devices. Authentication templates are billed at Meta's authentication rate, which in India is a small fraction of the cost of a marketing message and often cheaper than an SMS OTP. Your developers trigger the send through the API and the customer verifies as usual.
WhatsApp Business API Pricing
Liliya offers four flat monthly WhatsApp Business API pricing plans with no setup fee and a 7-day free trial: DIY at ₹2,000/mo for unlimited broadcast, templates, inbox, and team members; Growth at ₹3,000/mo which adds chatbot automation and Shopify/IndiaMart integrations; DFU at ₹4,000/mo where a dedicated team manages your broadcasts and setup for you; and Enterprise at ₹10,000/mo with custom API support for advanced integrations. See the full breakdown, annual pricing, and feature comparison on our pricing page.
Frequently Asked Questions
What is the WhatsApp Business API, and how do I get access?
The WhatsApp Business API is Meta's (Facebook's) official platform for businesses to message customers at scale — it's different from the regular WhatsApp Business app, which is built for individual use. To get a WhatsApp business API account, you typically need to go through an official provider like Liliya, which handles the setup, verification, and ongoing platform access on your behalf, so you don't need your own developer or direct Facebook WhatsApp API integration.
How much does WhatsApp Business API pricing cost with Liliya?
Liliya has four flat monthly plans: DIY at ₹2,000/mo, Growth at ₹3,000/mo, DFU at ₹4,000/mo, and Enterprise at ₹10,000/mo (yearly options are also available at a discount). There's no setup fee, and every plan includes a 7-day free trial so you can try the WhatsApp business API platform before committing. Full details are on our pricing page.
How long does it take to set up WhatsApp Business API access?
Most businesses can connect their WhatsApp number and start using the API in about 10 minutes, with guided support from our team. You don't need any technical or developer knowledge — Liliya handles the account setup so you can move straight to sending messages.
Is this the official WhatsApp Business API, or a workaround?
It's official. The WhatsApp Business API runs on Meta's WhatsApp Business Platform, and Liliya connects your business number to that same official infrastructure. This isn't a third-party workaround or an unofficial WhatsApp open API — it's the same platform used by businesses working directly with Meta, just with an easier setup process.
Can developers get message API or custom integration access?
Yes. Our Enterprise plan includes custom API support for advanced integrations beyond the standard Shopify, IndiaMart, Facebook, Instagram, and Google Sheets connections. This is different from the free api.whatsapp.com/send?phone= click-to-chat links, which only open a chat window and can't send automated messages, track replies, or support a team inbox — Liliya's message API is built for two-way, programmatic messaging at business scale.
Does Liliya support the WhatsApp product catalog?
WhatsApp's Business Platform includes a native catalog and commerce feature that lets customers browse your products and make purchases directly inside a chat. Since Liliya connects your number through the official WhatsApp Business API, this catalog and shopping capability is available to you as part of the WhatsApp platform itself — it works on any number connected via Liliya, without needing separate catalog software.
Can I send OTPs and verification codes over WhatsApp with Liliya?
Yes. WhatsApp OTP delivery uses Meta's authentication message template and is part of the official WhatsApp Business Platform that Liliya connects your number to. You can send one-time passwords, login codes, and two-factor prompts over WhatsApp instead of, or alongside, SMS — with a one-tap copy button and zero-tap auto-fill on supported Android devices. Your developers trigger the OTP through the API and validate the code on your backend as usual.
How much does a WhatsApp OTP message cost?
Meta charges per delivered authentication template, priced by the recipient's country. In India the authentication rate is a small fraction of a marketing message and is often lower than an equivalent SMS OTP. Liliya passes Meta's per-message charge through at cost on top of your flat monthly plan — there is no separate OTP add-on fee.
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